Module · Department: Marketing · From €27/mo

Forms — see where your enquiries come from – and whether they turn into bookings

How many guests fill in a form on the website – and what happens next? Forms gathers every enquiry in one place, shows which channel created it, and links it to confirmed revenue, so you can see which sources actually pay off.

30-day trial · No commitment · Embedded on your website with one line · the source is set automatically on submission
Try IO Planner on demo data before you decide Enter your name, hotel and e-mail. We approve your access and send you a link to the module on our demo hotel SiloStay — a short guide takes you through it, exactly as when we present it.
Try it LIVE →
Do you know the answers?

4 questions most hotels cannot answer

Enquiries arrive every day — from Google, from the ads, from people typing the address directly. What few can answer is which source sent them, and which of them became guests.

1

How many enquiries do you get from the website?

2

Which source (e.g. Google Ads, Meta Ads, organic search, direct, e-mail, referral) creates the most enquiries?

3

Is there a difference between the channels that create enquiries and the ones that create paying guests?

4

How does the number of enquiries develop over time — are there seasonal swings you should know?

This is what you see

Every enquiry — with its source and outcome

Every enquiry gets its source on submission. The statistics show where they come from, how they develop over time — and which sources end up as confirmed bookings.

Forms SiloStay · demo data
70 Enquiries
  • Organic search 18 · 25.7 %
  • Google Ads 18 · 25.7 %
  • Direct 12 · 17.1 %
  • Referral 9 · 12.9 %
  • Other sources 13 · 18.6 %
Illustration with demo data (SiloStay). The real module shows your own figures.
  • ✓One place for every enquiry — the forms are built in the module and embedded on the website — reply, notes and status per enquiry
  • ✓The source per enquiry — Google Ads, Meta Ads, organic search, direct, e-mail, referral — set automatically
  • ✓Conversion per traffic source — enquiries, bookings, conversion % and revenue — source by source
  • ✓Enquiries over time — day, week or month, up to 12 months back — so the season can be seen
  • ✓Comparison against the previous period — the count with ▲/▼ against an equally long period before
How it works

From data to decision

No manual entry and no spreadsheets — the module builds on the data the hotel already has.

1

Build the form

Fields, texts and colours are chosen in the module — no developer needed.

2

Put it on the website

One line of code. The source and ad tracking come along by themselves.

3

Follow the enquiries

Reply, notes, status — and the statistics that show what pays off.

Try it LIVE

Try IO Planner on demo data

Enter your name, hotel and e-mail. We approve your access and send the link and details to your e-mail — then you can click through Forms yourself on our demo hotel SiloStay, with a short guide to take you along.

Try Forms on SiloStay

No credit card. No installation.
✓How it works: we approve your request and send the access link and details to your e-mail.
✓

Thank you — we have received your request

We approve your access and send the link and details to your e-mail. You will hear from us as soon as possible.

We only use the information to follow up on your interest — see our privacy policy.
Price

Get started today

Module-based pricing — pay only for what you use, and add more modules whenever you like.

1 formular
€27 /mo
What it includes
  • ✓Form builder and every enquiry in one place
  • ✓The source set automatically per enquiry
  • ✓Statistics, CSV export and the link to confirmed revenue
  • ✓Spam protection and consent built in
  • ✓1 form
Most popular
5 formularer
€47 /mo
What it includes
  • ✓Form builder and every enquiry in one place
  • ✓The source set automatically per enquiry
  • ✓Statistics, CSV export and the link to confirmed revenue
  • ✓Spam protection and consent built in
  • +5 forms
  • +Calculator in the form
Ubegrænset
€67 /mo
What it includes
  • ✓Form builder and every enquiry in one place
  • ✓The source set automatically per enquiry
  • ✓Statistics, CSV export and the link to confirmed revenue
  • ✓Spam protection and consent built in
  • ✓Unlimited forms
  • ✓Calculator in the form
✓30-day trial — we only charge after that ✓No commitment — cancel any time ✓Everything in 1 formular is included in the larger packages
Questions and answers

What hotels ask us

Virker formularen på vores CMS (WordPress, Wix, Squarespace …)?
Ja. Formularen sættes ind med ét script-link og vises i en ramme på siden, så den virker på WordPress, Wix, Squarespace og alle andre systemer, der tillader et script. I kan låse den, så den kun kan vises på jeres egne domæner.
Hvordan ved modulet, hvor henvendelsen kommer fra?
Scriptet sender sporingen med, når gæsten udfylder formularen: kampagne-mærkerne i linket (UTM), Googles og Metas klik-id'er og den side, gæsten kom fra. Ud fra det sættes kilden automatisk ved indsendelse — den første kilde, gæsten kom fra, hvis den kendes, ellers den seneste.
Hvad sker der med spam og samtykke (GDPR)?
Spam sorteres fra i stilhed: et skjult felt, som kun robotter udfylder, en tidsfælde på 3 sekunder og højst 5 henvendelser i timen fra samme afsender. Samtykke slås til i formularens indstillinger med jeres egen tekst og et link til jeres persondatapolitik — så kan formularen ikke sendes uden accept.
Hvordan kobles en henvendelse til en booking og omsætning?
Henvendelsen kobles til en virksomhed ud fra e-mail-domænet eller firmanavnet — kun når der er ét entydigt match. Hver nat leder modulet efter bookinger i jeres PMS fra den virksomhed, oprettet efter henvendelsen (som standard inden for 6 måneder). De vises som forslag, og I bekræfter selv, hvilke der hører til. Kun bekræftede bookinger tæller som omsætning.